Mamas & Papas' Welcome to the World toy and gift collection is full of reassuringly soft and friendly characters your child is sure to love. Our bestselling range embraces super soft faux fur for a luxury feel that's perfect for cuddles. Realised in crisp whites and subtle greys, with additional pops of colour, this range embodies stunning contemporary design and breathes new life into traditional soft toys.

The new-look collection embraces super soft faux fur, giving these toys and luxury feel that's perfect for cuddles. Realised in crisp whites and subtle greys, with additional pops of colour, this range embodies stunning contemporary design and breathes new life into traditional soft toys.

At the centre of it all is the character of Eddie the Elephant. A companion your little one will remember and want to keep by their side, forever. Your little one will never forget their first playtime with our Eddie the Elephant Soft Chime Toy. Made with super soft luxurious faux fur, Eddie is perfect for cuddles. What's more, they feature a hidden chime element that makes gentle melodious sounds when shaken.

Coordinating with characters from our bestselling Welcome to the World toy and gift range, you won't find a first friend like Eddie anywhere else but Mamas & Papas.